Role
art direction, design
TYPE
branding, website
YEAR
2021-2024
Objective

To update Branch's brand and migrate from a static web presence to a content management system.

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How the brand grows

We've incorporated broader color palettes, an illustration library, and a new design language for internal logos.

Focusing on the value

Collaborated closely with the VP of Marketing and our agency partner to develop a brand video and thought leadership presentations featuring infographics on the state of the industry.

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